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Traveling on a Budget |
One of the most competitive airline companies in the Philippines has a tag line that says, “It’s time everyone flies.” To back up their declaration, the company came up with occasional promotions which offer air fares as low as a peso or eighty-eight pesos for a single trip; this is something they have been doing for a couple of years. Such a move has spurned other major airlines in the country to ‘somehow’ follow suit to keep holding on to their customers. I say ‘somehow’ because the prices are still at the halfway mark to being dirt cheap.
Looking beyond the obvious profit driven and financial inspiration for the mentioned marketing moves, it cannot be denied that these strategies serve a good purpose to the travelers as well. It has somehow bridged the far off places closer together and successfully made traveling bit more efficient and convenient.
Quite recently, the same company launched yet another marketing approach that zooms them right past the competition- they developed a system called “Go light”. Traveling under the “Go light” provision requires the passengers to have no luggage to check-in. This is seems a fair enough condition for those going on vacation since there would be no need for them to carry so much luggage in the first place.
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